ipl-news
IPL 2026: Shift in Celebrity Endorsements from TV to CTV?blur=25

The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV

e4m Staff Jul 1, 2026 8:29 AM

IPL 2026 Sees 2% Growth in TV Ad Volumes Amid Viewing Shift?blur=25

As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season

e4m Staff Jun 18, 2026 10:00 AM

IPL 2026 Sees 4% Rise in Ad Volumes Despite Fewer Advertisers?blur=25

Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026

e4m Staff Jun 17, 2026 10:13 AM

Power Play?blur=25

Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

exchange4media Staff Apr 25, 2022 4:59 PM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 2, 2022 8:37 AM

BKT?blur=25

The 8 teams include Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, and Gujarat Titans

exchange4media Staff Mar 14, 2022 4:18 PM

BOLT logo?blur=25

The brand's logo will be sported on the leading arm of the Delhi Capitals match jersey through the upcoming season of the IPL

exchange4media Staff Mar 14, 2022 3:28 PM

Winzo Sports?blur=25

Apart from featuring in WinZO Sports' marketing campaign, the Knight Riders will soon be seen interacting with WinZO Sports' users across social media platforms

exchange4media Staff Mar 14, 2022 2:35 PM

Usha International Logo?blur=25

The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches

exchange4media Staff Mar 10, 2022 4:03 PM

BCCI Logo?blur=25

The issuance of LOI had got delayed as the BCCI was probing CVC's possible links with betting companies outside India

exchange4media Staff Jan 12, 2022 8:59 AM