Jemimah Rodrigues partners with HMD
'The collaboration is aimed at connecting with the young, tech-savvy audience of the country,' said the company
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Are women in cricket smashing boundaries of the endorsement game?
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
boAt ropes in cricketer Jemimah Rodrigues as brand ambassador
Rodrigues is the first female sportsperson to be signed by any brand in the category
Women in cricket: The new stars of the endorsement universe
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Jemimah Rodrigues signs with JSW Sports
As part of the association, Rodrigues’ all commercial and brand partnerships will be managed by the agency
Powerade celebrates female cricketers with #PowerHasNoGender campaign
Indian cricket team’s all-rounder Jemimah Rodrigues and Powerade brand ambassador MS Dhoni kickstarted the campaign inspiring young women to power through and never give up on their dreams