Through the campaign, JK Lakshmi Cement encourages people to reflect on the issues of homelessness and the transformative impact that even the smallest acts of kindness can have
The digital ad film captures the emotion of liberation and a sense of ownership that is always missing in a rented house
The campaign has garnered nearly 4 million views
The franchise has added Kent RO as another principal sponsor to its portfolio
Dr Shailendra Chouksey Whole-Time Director of JK Lakshmi Cement says that Sunrisers’ consistent performance over the years strikes a common chord with the brand