JK Lakshmi Cement launches film on World Homeless Day
Through the campaign, JK Lakshmi Cement encourages people to reflect on the issues of homelessness and the transformative impact that even the smallest acts of kindness can have
Releasing the third film of their ‘Buland Soch’ series, this World Homeless Day, JK Lakshmi Cement has launched a film keeping their tagline India Ab Soch Karo Buland intact, with the intention to bring a difference to the world for the better.
“Buland Soch can stem from the youngest of minds, and with JK Laksmi Cement’s new film, we see a small boy leading the way. The heartwarming campaign is a powerful reminder that each of us can contribute to making a difference in the lives of the homeless,” read a release.
Conceptualised for JK Lakshmi Cement by BC Web Wise, the film shows how the young boy becomes a catalyst for progress in his community. The innovative film encourages its audience to embrace unconventional thinking with them because a change begins from us, begins from our home.
It opens with an engineer, the boy’s father, going through blueprints for his projects. Inspired by his father’s work, the young boy draws his own friends’ makeshift homes. We slowly learn that these friends are the homeless children in the community. This turning point triggers a profound change as it inspires the father to take action and use the tools at his hand for society's good by creating a shelter for these children.
Through the campaign, JK Lakshmi Cement encourages people to reflect on the issues of homelessness and the transformative impact that even the smallest acts of kindness can have on our society.
