Khatabook launches ‘naam hi kafi hain’ campaign on MSME Day
The campaign recognizes the power of the ‘name’ of MSME businesses that inculcates a strong sense of trust in customers
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Infidigit bags SEO mandate for Khatabook
The SEO company has partnered with the Bangalore-based SaaS FinTech company to help achieve its marketing objectives via organic channels
Hotstar’s Gaurav Shahlot joins Khatabook as Head of Product
Shahlot will also be a part of the core leadership team at Khatabook
Khatabook lauds the spirit of India's MSME community
The five-day campaign comprises a series of videos and a contest to honour local stores
IPL ad universe: Covid puts creative talent to test
Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles
Sports on OTT helps acquire users, build a brand on digital: Ved Prakash Yadav, KhataBook
Guest Column: Yadav, VP-Growth & Marketing at KhataBook, writes how growth of sports, other than cricket, especially on digital medium, offers marketing opportunities to brands
Khatabook ad: Finally an IPL spot that hits a creative sixer?
The ads feature M S Dhoni in never-seen-before avatars aimed at communicating three unique features of the brand
Khatabook says ‘Thank You Dukandar’ in new campaign
Releases a series of videos to salute the spirit of small businesses, merchants, grocers and vendors who have been providing services in these COVID times
MS Dhoni invests in fintech startup Khatabook
Dhoni has also been brought on board as Khatabook's brand ambassador