Ormax Televate tool is available for GEC, movies, news, kids, music and infotainment genres across all major Indian language
Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, said that apart from FMCGs, ed-tech & e-commerce companies have also turned as biggest advertisers for them
The channel is set to add over 140 hours of fresh content with new show launches and fresh seasons for its popular shows
In a fireside chat at the Pitch CMO Summit 2021, Kataria, Head of Marketing and Franchise – India, Mattel Toys, spoke about 'Building A Kids Brand In India'
The launch of 12 children's channels in multiple languages will take the network's channel count to 24
Industry leaders weigh in on whether the findings of the BARC TV Universe Estimates 2020 on the kids genre is a positive sign for the category
The change in name is a reflection of the brand's broadening vision, says Hugo Ribeiro, Magikbee’s CEO
Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category
The new jointly-created teaching resources aim to inspire children and engage them in learning by featuring cartoon robot, Vir The Robot Boy
2020 will witness 6 new and relevant categories for kids to vote for their favorite entertainers during the lockdown
Following the success of its existing series, the channel will launch Supa Strikas for the first time on Indian Television
Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly
The channel also showcased a brand new movie called “Kicko and Superspeedo - The real heroes” recently
The new shows also present a host of monetisation opportunities, offering brand association & licensing partnerships