Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
The KlugKlug tech stack will help RPSG (FMCG) to find the right Influencers for their brand outreach
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments