RP-Sanjiv Goenka Group (FMCG) names KlugKlug as influencer marketing tech stack platform
The KlugKlug tech stack will help RPSG (FMCG) to find the right Influencers for their brand outreach
RP-Sanjiv Goenka Group (FMCG) has announced a strategic partnership with KlugKlug, an Influencer Marketing Tech SaaS Platform, to bolster its influencer marketing outreach for its foray into the Fast-Moving Consumer Goods (FMCG) industry.
Kalyan Kumar, CEO, and Co-founder of KlugKlug, expressed his enthusiasm about this collaboration, stating, "The KlugKlug family is very excited to join hands with RPSG (FMCG) to drive their influencer marketing initiatives, a new focus area for them. Through a data-driven approach, we have harnessed the power of precise influencer searchability, enabling RPSG (FMCG) to connect with influencers who can authentically convey their brand's story and drive sales. The role of luck is getting lesser everyday with the role of this happy tech of ours."
Deepak Pant - Vice President Marketing - Personal Care - RPSG Group said - ‘’RPSG evaluated KlugKlug and having seen its capabilities and testimonials from leading brands and E-commerce platforms, we decided to onboard KlugKlug after being convinced about how it can help RPSG scale its IM efforts with data led optimization. Audience-based filtering of Influencers towards ROAS was an eye-opener. KlugKlug insights will be invaluable in helping us build our Influencer scale-up program."
