K-pop singer Aoora adds zing to ITC Bingo's ad for Korean-inspired snacks ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun e4m Staff Mar 14, 2024 2:10 PM
Korean beauty brand Laneige gets Athiya Shetty as brand face for India As part of the association, Athiya will represent Laneige's line of skincare products e4m Desk May 2, 2023 2:14 PM
Pinkvilla HallyuTalk Award reaches over 275 million fans in its maiden edition The one-of-a-kind global initiative was curated to recognize the popularity of Korean content and creators - ranging from Best K-Drama to Best Actor e4m Desk Jan 21, 2022 12:31 PM
Dish TV India introduces ‘Korean Drama Active’ service for DishTV & D2H users Users will now have access to premium Korean drama content dubbed in Hindi e4m Desk Aug 5, 2020 12:10 PM