Nearly half of casual gamers and 43% of real-money gamers coming from non-metro geographies, stated the study
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
The court upheld Sessions Court judgement against Bloomberg, that had ordered the platform to take down the defamatory article against the company
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to eight IPL teams and continues to grow by adding a whopping 55 million new users in 2023
Prior to this role, Chinmay was the General Manager at Madison World
In a letter addressed to Anant Nath, President, the Editors Guild of India, the Mumbai Press Club said that it conducted a preliminary inquiry into the incident
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
Sonal Singh won ‘Communicator of the Year’ title at the e4m PR& Corp Comm Awards 2023
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
Ashutosh Gupta took on the Country Manager role at LinkedIn India in 2019
ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the product, TG, growth strategy and more
The new campaign highlights Rasna’s emotional connect and its functional benefits
The apparel retailer has announced the launch of its 2024 Spring/Summer campaign with brand ambassador Katrina Kaif at its helm
The campaign has adopted a new storyline for the brand’s tagline - ‘Darr ke Aage Jeet Hai’
19 websites, 10 apps, and 57 social media handles of OTT platforms were blocked nationwide
The 16th edition of the exchange4media News Broadcasting Awards (ENBA) will be held on March 30
Vertika Yadav has previously worked with Snapdeal and Facebook India
As per the TAM AdEx report, more than 185K brands were present on Print during 2023
The account will be serviced from the agency’s Chennai office
The publication was earlier based at KG Marg since 1975
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
PG Aditiya, Founder & CCO at Talented, on his mother-in-law is an old-school feminist who prioritises actions over words
With the purchase, Reliance's equity stake in Viacom18 will reportedly increase to 70.49% on a fully diluted basis
Rajdeepak Das, CCO, Publicis Groupe South Asia & Chairman Leo Burnett South Asia, writes about his wife’s strength, resilience and unwavering support
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years