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Marico pays ode to the Indian farmer through special packs of Parachute Advansed Gold

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To extend the spirit of nurturance, the pack will come with a seed paper neck tag which when sowed in soil and watered regularly, grows into a plant

exchange4media Staff Nov 15, 2022 3:48 PM

BBH India makes surfaces ‘talk’ in Marico campaign

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The new campaign has been launched for Marico’s Travel Protect and House Protect surface disinfectants

exchange4media Staff Sep 21, 2020 11:16 AM

Parachute Advansed #ChampiBeats on TikTok garners 10 billion views in 6 days

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Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers

exchange4media Staff May 11, 2020 3:31 PM

Parachute Advansed highlights the importance of hair in every woman’s life in latest ad

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Conceptualised by team WPP, the 'Mere Baal, Meri Jaan' campaign aim to build a deeper connect with women and the brand

exchange4media Staff Mar 16, 2020 5:24 PM