BBH India makes surfaces ‘talk’ in Marico campaign
The new campaign has been launched for Marico’s Travel Protect and House Protect surface disinfectants
In a new campaign launched by Marico Limited and BBH India for Marico’s Travel Protect and House Protect surface disinfectants, surfaces ‘talk’ - the car seat, the toilet seat, bags, parcel and work desk, all complain about being touched, sneezed and coughed on.
Conceptualised and executed by BBH India, the campaign conveys the efficacy and convenience of both products in a simple, sharp and witty manner.
A 360-degree integrated effort, the campaign includes both ATL and BTL ideas covering all consumer touchpoints. The campaign consists of a series of 5 films that will be aired across digital media and television. Complimenting the films are banner ads on e-commerce websites, Gifs across social channels and 6 seconders which will help build relevance.
Commenting on this, Koshy George, Chief Marketing Officer, Marico Limited said, “As we move towards unlocking the country, rigorous hygiene practices will be an integral part of our routine. Recognizing the need of the hour, we launched the Protect range of surface disinfectant sprays. Our awareness campaign conceptualised by BBH is an effort to highlight the importance of proper hygiene practices while emphasizing the ease of using Marico’s Travel Protect while venturing out.”
Russell Barrett, CEO & CCO, BBH-PWW India, said, “We chose to use humour for this campaign as there are already way too many things to be truly worried about in these times. Marico’s House Protect and Travel Protect silence the voices that worry about any surface’s’ potential dangers and are an essential part of our new reality.”
