With prices poised to rise up to $730/tonne by Q3, newspaper houses have been strategising to minimise losses at a time when print still recovering from the pandemic
When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation
However, on an optimistic note, experts say that holistic economic development promised by the Union Budget may boost consumer sentiment and lead to better numbers for print
SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to 8.09 minutes