Radio ad volume grew 20% in Jan-March 2023 over 2021
As per TAM AdEx quarterly report, 3.9k exclusive brands advertised in radio in 2023 with LIC leading the list
lic-of-india
In COVID time, life insurance sector shifts ad spends to radio
According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio
LIC of India's new campaign focuses on making life insurance a priority
The 'Smart logon ki clear hai priority, baaki sab baad mein, Pehle LIC' campaign showcases the importance of having life insurance to live one’s dream