Radio ad volume grew 20% in Jan-March 2023 over 2021
As per TAM AdEx quarterly report, 3.9k exclusive brands advertised in radio in 2023 with LIC leading the list
The advertising volume on radio grew by 20% in 2023 compared to 2021, shows data from TAM AdEx radio advertising quarterly report Jan-March 2023.
The ad volume in January-March 2023 was almost similar compared to the same period in 2022.
The report stated that amongst the leading sectors, Services & Banking/Finance/Investment retained their 1st & 2nd positions during Jan-Mar’23. The top three sectors including Auto accounted for a 55% share of ad volumes. Moreover, Durables was the new entrant in the Top 10 list of Sectors in the fourth quarter.
The report stated that properties/real estate were among the leading categories that saw the highest increase in ads with a growth of 14% followed by hospitals and clinics, cars, Retail Outlets- Jewellers, Life Insurance, Housing/ construction loans, Retail outlets, Health and Pan Masala. Amongst the new entrants were Health/Accidents General Insurance and Pan Masala.
LIC of India took the top position during Jan-Mar’23 with a 3% share of ad volumes. The top ten list of advertisers also includes HDFC Ergo General Insurance Company, Vishnu Packaging, Indian Oil Corporation & Nissan Motor Corporation. According to the report, Kedia Homes was the Exclusive Advertiser present during Jan-Mar’23.
The report states that the top five brands belonged to the BFSI sector in the fourth quarter. LIC Housing Finance ascended to 1st position followed by HDFC Ergo Health Insurance, Vimal Pan Masala, Kedia Sezasthan, Mirchi Plus, Nissan Magnite, LIC, LIC Dhan Varsha, SBI, and Himalaya Ashvagandha. Apart from LIC Housing Finance & LIC, all the brands were new entrants in the list of brands during the quarter.
Automotive Fuel witnessed the highest increase in ad secondages with a growth of 44 times followed by Pan Masala at 3.7 times during Jan-Mar’23 as compared to Jan-Mar’22. In terms of ad volume difference, the Properties/Real Estates category witnessed the top position with 47% growth among the Top 10.
In the leading Exclusive Advertisers and Brands in Jan-Mar’23, Kedia Homes lead in the advertisers' list and Kedia Sezasthan topped in the list of leading brands. Around 3k+ Advertisers & 3.9k + Brands were exclusively promoted during Jan-Mar’23.
