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Vinesh Phogat’s Olympics loss: Bruised but not beaten, say brand experts

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Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected

Chehneet Kaur Aug 8, 2024 9:08 AM

Will Brand Neeraj Chopra strike gold at the Paris Olympics 2024?

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An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting

Chehneet Kaur Aug 6, 2024 9:23 AM

Dead rats, frozen fingers and crises of confidence: What must a brand do?

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Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating

Payal Gwalani Jun 26, 2024 9:29 AM

From Snoop giving up ‘smoke’ to Kohli feuding with Puma, where do gimmicks end for brands?

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Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in

Chehneet Kaur Dec 11, 2023 8:45 AM