The #PublicSalutes campaign is an ode to the spirit of India's freedom fighters, delving into the lives of unsung heroes who etched their names in the accounts of history
The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
Guest column: Shweta Rathee, Publisher/Director Sales at ELLE Magazine and the wife of the late Monjit Sharma, remembers her husband as someone who was a people person through and through
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Experts, however, say Prasar Bharati’s OTT raises significant concerns for DPOs, as the move to offer free registration & revenue sharing could disrupt the industry and negatively impact rev streams
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation, while blending offline to online to offline