Sitaraman Shankar resigns as Editor and CEO of Deccan Herald
Shankar’s career spans over 30 years including roles at Reuters, Hindustan Times, Economic Times, and News18
Date-wise News
Justhuman enters luxury skincare market with neurocosmetics-powered products
Launches Microshots™ AgeDefying Peptide⁶ Treatment Cream
Bharatendu Kabi joins JSW as Executive VP and Group Head - Media & Communications
He was with Hero MotoCorp for 19 years
‘Reliable content’ primary factor while choosing news site subscription: Study
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
McCain celebrates memorable monsoon moments in new campaign
The campaign also comprised a social media 'brand banter' with over 30 e-comm brands engaging in playful conversations
62% of Indians made purchases based on AI recommendations: EY report
EY Future Consumer Index also revealed that 78% of consumers prefer to shop on online platforms that provide human customer service support
The Man Company brings the sisters' perspective to Rakshabandhan rap
The rap song is voiced by Mumbai-based rapper Krantinaari. The video is directed by Nikhil Mehrotra and conceptualized by Gurugram-based creative agency Hashtag Orange
Yashwant Kumar appointed Vice President – Marketing at Tata Digital
Prior to this, Yashwant Kumar was the Senior Director - Head of Customer Retention, Merchandising and E-commerce Sale Events
Oleev partners with Chitrangda Singh for new campaign
The campaign, the company said, is a call to action for smart consumers who want to embrace and upgrade to a healthier way of life
Lockton appoints Amit Agarwal as COO & CFO for India
Amit Agarwal has over 18 years of career spanning across several prestigious organizations, including Tata, KPMG, ZEE, Jana Bank, and Indiabulls
How to choose the right sportsperson for your brand
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
e4m IDMA 2024: Amazon Prime Video’s Mumbai Diaries Season 2 campaign takes home gold metal
The brand won gold in the ‘Best Banners - Single/ Campaign, Rich Media with or without video’ sub-category
Editor’s Guild of India writes to Amit Shah over 'misuse' of new criminal laws
The Guild has urged the home ministry for a thorough review of the new criminal laws with respect to press freedom, journalistic work and an additional layer of safeguard
Gia Fernandes elevated to National Creative Director - West at Dentsu Creative Webchutney
Prior to this, Gia Fernandes was the Executive Creative Director at the agency
Absolute Sports acquires assets of DeltiasGaming.Com
The acquisition deepens Absolute Sports’ presence in the gaming and esports publishing sector in the US
Priyanka Chopra Jonas and Max Factor unveil 'What’s Your X' campaign
The campaign transcends makeup, celebrating qualities that make someone unique
Radio City and Beatchain launch Muzartdisco
‘Muzartdisco’ encourages artists with innovative tools and a worldwide reach
Jourdan Tan gets new role at OMG Singapore
Jourdan Tan has been elevated as General Manager, Digital Capabilities And Transformation
TiE Patna Chapter inaugurated with focus on Bihar’s startup ecosystem
Industries Minister Nitish Mishra was the chief guest at the event
Sanjeev Misra joins Rukam Capital as Advisor
Sanjeev Misra was SVP and Director at Paytm
iProspect appoints Amy Watt and Cecile Berger to leadership roles
The Dentsu-owned media agency said the appointments will strengthen its leadership team
Mankind Pharma elevates Joy Chatterjee as VP & Head of Sales, Marketing
Joy Chatterjee has been with Mankind Pharma for nearly 19 years
Alembic CSR and Havas Life Mumbai unveil platform for speech-impaired mothers
The platform, ‘LullabAI’, will enable speech-impaired mothers to create personalised lullabies in their own voices for their babies
Essilor launches new brand campaign with Virat Kohli
Network Advertising is the creative agency behind the new campaign with Virat Kohli
How BGMI tapped into nostalgia to create the world's most viral gaming brand ad
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
Puthiya Thalaimurai Tamilan Awards 2024: Honoring Extraordinary Tamils
The awards celebrate the remarkable achievements of Tamils who have made significant contributions across Arts, Literature, Business, Science & Technology, Sports and Social Work
Crescent Group secures digital mandate for Domin8 Athleisurewear
The partnership aims to develop innovative campaigns that highlight the growing market for comfortable athleisurewear
Cricket and festive shopping: A winning combination for brands
How brands can maximise impact with the year’s most thrilling cricket lineup
Google has created an illegal monopoly: US court
As per reports, the US court has said that Google has violated anti-trust laws and ‘spent dollars to become the default search engine worldwide’
Gaming is now a daily activity for over 100 mn people in India: Sanjog Gupta Disney Star
Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify the sports portfolio beyond cricket & more
Decks being cleared at Sony for the new CEO to take over?
Following NP Singh's stepping down in May, the network has witnessed a series of departures and role rejigs at the leadership level
Proposed ban on surrogate ads: Industry braces for spend impact
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
Will Brand Neeraj Chopra strike gold at the Paris Olympics 2024?
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Oh OOH! Mumbai's sky-high risk
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state