Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts

Chehneet Kaur Mar 29, 2024 8:47 AM

The conclave will be held at The Radisson Blu Plaza, Delhi, 10am onwards

exchange4media Staff Nov 29, 2022 7:57 AM

With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms

Kanchan Srivastava Jul 8, 2022 8:34 AM

Over 60 start-ups have set foot in the Tata IPL arena with 18 of them being fintech brands. What are the rules of this game? We ask experts

Kanchan Srivastava Mar 31, 2022 8:36 AM

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM

CCI will focus on bringing creative individuals from organizations and communities together to inspire a behaviour change across India

exchange4media Staff Aug 6, 2020 2:21 PM

Guest Column: Lloyd Mathias, Business Strategist & former Asia-Pacific Marketing Head of HP Inc, writes a fitting tribute to adman Goutam Rakshit, who passed away on March 31st

Lloyd Mathias Apr 2, 2020 9:07 AM

Panellists Lloyd Mathias, Amit Tiwari, Satyajit Sen, & Ashish Sehgal deliberated on how marketers can leverage news media without denting the integrity of news at the e4m News Next 2020 Conference

exchange4media Staff Feb 24, 2020 8:33 AM