Under this agreement, LOCAD has the sole rights for monetization and making the entire DOOH inventory Smart with its proprietary CMS and programmatic platform
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner
The Module will offer real-time location intelligence solutions for brands and media owners
The AI and ML powered map-based tool can auto suggest and offer complete end to end solution as per campaign objective
OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up
Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry