Newly christened LS Digital raises Rs 80 crore funding, acquires Langoor
Logicserve Digital, which has a presence in India and MEA markets, has rebranded as LS Digital
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Concept PR's Practice announces new PR mandate wins
The mandate for Qlik, MapmyIndia, 100X.VC and Logicserve Digital include strategic communications, campaign creation and crisis management
Logicserve Digital appoints Anand Bhadkamkar as Group CFO & President-Strategy
Bhadkamkar will report into Prasad Shejale, Founder & CEO, Logicserve Digital
Why Myntra trolling is a reminder for brands to tackle UGC menace
Industry calls for an anti-bullying movement and better tracking of conversations on digital media
HDFC Life unveils #KaroPooriTaiyaari with TV actors Manish Raisinghan & Mansi Parekh
Conceptualized by Logicserve Digital, the campaign communicates that proper financial planning can enable individuals to deal with life's uncertainties
The Budweiser controversy — A cautionary tale in cause advertising
Authenticity is paramount and feedback is gospel, opines industry
e4m’s eTechmanch: Experts to present insights on performance & eCommerce marketing
Part one of the 2-day virtual conference will take place on June 24
Industry watchers on introduction of new Creative Business Transformation Lions at Cannes
As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts
Cheers grow louder for 'Family Man' as he goes job hunting
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix
Is the Kidfluencer poised for growth?
While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts
Lemma, Logicserve execute Programmatic DOOH campaign for HDFC Life at airports
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
Chimp&z Inc appoints Ashish Duggal as VP- Growth & Operations
In this role, Duggal will look into the partnerships with existing clientele and will actively contribute to strategizing and acquiring new clients
How influencer marketing can survive the Badshah fake followers scam
Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms
Logicserve Digital crafts film on 'The Sounds of Lockdown' for Tata Motors Finance
The digital film focusses completely on the audio experience and allows the users to imagine the cues in their own way while they reminisce the small moments of life
Logicserve Digital bags digital mandate for Wet & Dry Personal Care
The agency will be handling Paid Media Services, Social Media Management and Creative duties for the brand