loyalty

Brand loyalty and advertising: Building long-term relationships

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Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty

Shantomoy Ray Aug 26, 2024 9:12 AM

‘If as a brand you don’t have a viewpoint, consumers won’t connect with you’

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At the Pitch CMO Summit 2024, marketing leaders discussed the nitty-gritty of Consumer Loyalty 2.0

e4m Staff Mar 21, 2024 5:55 PM

Flipkart: Amrendra Saxena elevated to Director-Customer Loyalty and Retention

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He was earlier Associate Director-Customer Loyalty and Retention

e4m Staff Oct 3, 2023 7:04 PM

Brands and celebs, how about sticking up for each other for a change?

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Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts

Mansi Sharma Oct 19, 2021 8:48 AM