`Authors`

Shantomoy Ray

Founder & Director NA NA

Shantomoy Ray is the Founder & Director of K-Factor Communications

From AI to AR: Top trends defining the future of advertising

Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape

Shantomoy Ray Sep 9, 2024 8:54 AM

Bridging cultures, boosting brands

Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception

Shantomoy Ray Sep 2, 2024 9:10 AM

Brand loyalty and advertising: Building long-term relationships

Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty

Shantomoy Ray Aug 26, 2024 9:12 AM

Ethics in advertising: Balancing persuasion and deception

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores the ethical landscape of advertising in India

Shantomoy Ray Aug 19, 2024 9:24 AM

Navigating the streaming wave: Challenges and opportunities for modern advertisers

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Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms

Shantomoy Ray Aug 12, 2024 8:50 AM

The Power of Mobile Advertising: Exploring its rising significance

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena

Shantomoy Ray Aug 5, 2024 9:20 AM

Programmatic Advertising: Shaping the new era of digital marketing

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising

Shantomoy Ray Jul 29, 2024 11:22 AM

The evolution of advertising through AI technology

Shantomoy Ray, Founder & Director of creative hotshop K-Factor Communications Pvt. Ltd, writes on how AI and machine learning are revolutionizing targeted ads and consumer engagement

Shantomoy Ray Jul 21, 2024 4:32 PM

The rise of social media influencers

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape

Shantomoy Ray Jul 15, 2024 8:59 AM

Advertising to Gen Z: Strategies for a digital-first generation

Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience

Shantomoy Ray Jul 8, 2024 9:16 AM

Clients will always appreciate efforts to go beyond promises

Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, shares some key points about retaining clients in today's tough business environment

Shantomoy Ray Jul 1, 2024 9:23 AM