Authors

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets

Shantomoy Ray Jan 13, 2026 11:13 AM

Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape

Shantomoy Ray Sep 9, 2024 8:54 AM

Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception

Shantomoy Ray Sep 2, 2024 9:10 AM

Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty

Shantomoy Ray Aug 26, 2024 9:12 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores the ethical landscape of advertising in India

Shantomoy Ray Aug 19, 2024 9:24 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms

Shantomoy Ray Aug 12, 2024 8:50 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena

Shantomoy Ray Aug 5, 2024 9:20 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising

Shantomoy Ray Jul 29, 2024 11:22 AM

Shantomoy Ray, Founder & Director of creative hotshop K-Factor Communications Pvt. Ltd, writes on how AI and machine learning are revolutionizing targeted ads and consumer engagement

Shantomoy Ray Jul 21, 2024 4:32 PM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape

Shantomoy Ray Jul 15, 2024 8:59 AM

Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience

Shantomoy Ray Jul 8, 2024 9:16 AM

Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, shares some key points about retaining clients in today's tough business environment

Shantomoy Ray Jul 1, 2024 9:23 AM

Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements

Shantomoy Ray Jun 25, 2024 8:55 AM