Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
The deal will begin in 2024 and will cover all major BCCI events until 2026
The agency will strategise and manage all forms of media, including outdoor, digital, and traditional media
Sam Balsara has also resigned as a Director of Madison Media Sri Lanka Private Ltd. and the Company’s name has been changed to Midas Media Pvt Ltd.
She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content