manesh-swamy

Manesh Swamy elevated as MD & CCO at LS Digital Creative

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Prior to this, Manesh Swamy held the position of CCO & Senior Vice President at the company

e4m Desk Jun 24, 2024 11:01 AM

'Boundaries have blurred when it comes to creative ideas for a brand campaign'

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At the e4m TechManch 2023, panellists deliberated on ‘The need for intelligent creative’

exchange4media Staff Aug 12, 2023 8:46 AM

Cannes Lions 2022: Indian contingent eyes big wins in Digital & Social

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Categories like Print and Outdoor might continue to see a decline in the number of entries from India

Mansi Sharma Mar 21, 2022 8:10 AM

Why Myntra trolling is a reminder for brands to tackle UGC menace

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Industry calls for an anti-bullying movement and better tracking of conversations on digital media

Mansi Sharma Aug 25, 2021 8:55 AM

The Budweiser controversy — A cautionary tale in cause advertising

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Authenticity is paramount and feedback is gospel, opines industry

Mansi Sharma Jul 19, 2021 8:27 AM

Tata Pravesh stirs up feelings of unity in new campaign

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#AloneButTogether educates people about the importance of standing up to the pandemic as a community

exchange4media Staff Jul 10, 2021 8:00 PM

Cheers grow louder for 'Family Man' as he goes job hunting

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Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix

Mansi Sharma Jun 4, 2021 8:57 AM

Is the Kidfluencer poised for growth?

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While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts

Mansi Sharma May 27, 2021 9:28 AM