Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today
The comprehensive campaign comprises a series of offerings such as its flagship dhoop for a six-month duration at the temple, installation of a unique 'Khushboo Path' among others
The campaign has been created by Ogilvy
The campaign narrates the story of one special Agarbatti for all forms of Ganapathi.
Mohanty expressed that it was an honour to be associated with a 'divine' product made for the people of Orissa
The shivalinga will be installed at Varanasi’s Assi Ghat