mckinsey

Decoding Decisioning: The evolution of programmatic ad buying

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Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control

Shantanu David Nov 1, 2022 8:22 AM

'An outward-looking mindset crucial for mobile marketing'

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On day two of e4m Screenage 2020, Thomas Barta, Author & Former Partner of McKinsey discussed innovations in mobile marketing with GroupM's Niraj Ruparel

exchange4media Staff Nov 21, 2020 8:59 AM

HT gives pink slips to 27% staff: Sources

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According to sources, staffers have been laid off from editorial as well as marketing and ad sales departments

exchange4media Staff May 27, 2020 8:32 PM