Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players

Shantanu David Jan 3, 2024 8:21 AM

Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its implications for the industry

Javed Farooqui Apr 12, 2022 8:36 AM

The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function

exchange4media Staff Oct 5, 2021 12:15 PM

Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool

exchange4media Staff Jun 9, 2021 6:14 PM

Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances

Javed Farooqui Feb 11, 2021 8:25 AM

At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly

exchange4media Staff Feb 5, 2021 9:06 AM

The partnership entails combining Dbase4media's Sales & Marketing services with Real Advertising’s leading Media Planning & Releasing services across North, East & Western Regions of India

exchange4media Staff Jun 11, 2020 11:24 AM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM

The partnership consolidates the responsibility of creative, content and media with one agency

exchange4media Staff Feb 11, 2020 2:45 PM

The agency will now handle marketing communications, campaign design and media planning for the brands won

exchange4media Staff Jan 6, 2020 12:29 PM