Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment 

e4m Staff Jan 14, 2026 11:54 AM

The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing

exchange4media Staff May 19, 2021 2:34 PM

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

OOH leaders discuss the inventories they would bet their money on, the brands that are likely to bounce back on OOH and how the medium will emerge in a post COVID environment

Noel Dsouza May 21, 2020 9:24 AM

Spatial Access’s advisory unit works with advertisers to increase media and marketing ROI

exchange4media Staff Feb 10, 2020 10:58 AM