The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
OOH leaders discuss the inventories they would bet their money on, the brands that are likely to bounce back on OOH and how the medium will emerge in a post COVID environment
Spatial Access’s advisory unit works with advertisers to increase media and marketing ROI