According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)
The agency will be responsible for planning the brand’s digital campaigns and social media strategies
The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques
The Mumbai office would have full-service capabilities and will work closely with the headquarters for insight-driven digital offerings of the agency
The agency will be in charge of developing effective digital engagement strategies focused on social media management, development of creative assets and SEO
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