Havas Media wins integrated mandate of Micromax
The mandate includes both traditional and digital media as well as creative and strategy for the brand
micromax
Micromax celebrates India's real heroes
The initiative will shine the spotlight on 72 such heroes who made a difference to the nation
Can brand Micromax stage a successful comeback?
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback
PR Pundit wins PR mandate for Micromax India
PR Pundit will work closely with the brand’s marketing team to devise an integrated communication programme