Evan Spiegel, Co-Founder and CEO, Snap, said that they have made significant investments to localize the Snapchat experience for Indians, at the 2nd edition of 'Snap in India' event
Digital-first strategies like 24 hours before television windowing of content, high decibel immersive experiences and International content have been growth drivers for the platform
As part of the campaign, conceptualized and executed by Milestone Dentsu, five short digital films have been launched to put the spotlight on the refrigerator range
Nabendu Bhattacharyya, CEO & MD - Milestone Brandcom, will spearhead the initiative aimed at future-proofing the group along with working closely with other DAN markets to strengthen its capabilities