Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023
Community launched with #StrikeTheNegativity campaign
The 16-member shadow board comprises millennials under 30 who will support the firm's senior leadership with Gen-Y perspectives
Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers
The study says 61% of Indians are experiencing mental health-related issues due to the lockdown, uncertainty and looming financial crisis
Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’