While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Mandate wonfFollowing a competitive multi-agency pitch
The account will be managed from the agency’s Mumbai office
The accounts are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches
Conceptualised by The Minimalist, the ‘Be Smart, Stay Invested’ campaign highlights the benefits of investments during times of uncertainty
The #CelebrateWithHyatt campaign wants to turn travelling into a memorable, seamless experience for those bitten by the travel bug