The MD & CEO of ZEE Entertainment Enterprises Ltd, Goenka, who controls one of the largest media empires of India, is an industry leader who focuses on value creation for shareholders
Both Dentsu Creative and VMLY&R have presented their sides of the argument after the former questioned the latter about the authenticity of the product they were promoting
Guest Column: Sanjay Mehta, Joint CEO of Mirum India, writes on how eCommerce advertising presents a unique opportunity if one can take full advantage of it
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets and the brand’s new campaign
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain to bifurcate the Times Group