According to industry sources, the three-year deal is in the region of $1.2 to 1.5 million

exchange4media Staff Dec 3, 2021 12:56 PM

The partnership will feature daily content offerings including Hardwood Classics, Marquee Matchups, NBA championship videos, NBA TV specials & public service announcements

exchange4media Staff Jan 27, 2021 12:25 PM

It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now

exchange4media Staff Jan 14, 2021 6:18 PM

The partnership will let fans interact with and experience the beautiful sound of HARMAN brands while watching basketball stars perform in every NBA game

exchange4media Staff Dec 7, 2020 2:05 PM

NBA and NBF write to ratings body about unexplained spikes in TV viewership

Tasmayee Laha Roy Jul 10, 2020 9:12 AM

Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India

Noel Dsouza Mar 11, 2020 8:38 AM

The 6 week-long campaign will engage with fans across the country through a mass media outreach leveraging digital and social media platforms

exchange4media Staff Mar 6, 2020 3:42 PM

Rajesh Sethi, Managing Director, NBA India, writes on the various instances of disruption in the past year and their implications

Rajesh Sethi Jan 9, 2020 8:18 AM