Viacom18 inks three-year media rights deal with NBA
According to industry sources, the three-year deal is in the region of $1.2 to 1.5 million
nba-india
NBA and Prasar Bharti announce content partnership
The partnership will feature daily content offerings including Hardwood Classics, Marquee Matchups, NBA championship videos, NBA TV specials & public service announcements
NBA requests BARC to extend data blackout, seeks details on ‘cleansing’
It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now
NBA and Harman announce multiyear partnership in India
The partnership will let fans interact with and experience the beautiful sound of HARMAN brands while watching basketball stars perform in every NBA game
Broadcasters write to BARC on ‘Unusual’ rise of TV9 ratings
NBA and NBF write to ratings body about unexplained spikes in TV viewership
#NBAEkGameChallenge aims to build affinity for basketball: Rajesh Sethi, NBA India
Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India
The NBA aims to grow its fan base in India with new #EkGameChallenge campaign
The 6 week-long campaign will engage with fans across the country through a mass media outreach leveraging digital and social media platforms
2019 was the very definition of disruption & 2020 will ride on the same: Rajesh Sethi
Rajesh Sethi, Managing Director, NBA India, writes on the various instances of disruption in the past year and their implications