The partnership will feature daily content offerings including Hardwood Classics, Marquee Matchups, NBA championship videos, NBA TV specials & public service announcements
It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now
The partnership will let fans interact with and experience the beautiful sound of HARMAN brands while watching basketball stars perform in every NBA game
Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India