Vishal Kamath, Executive Director - Audience Measurement, Nielsen India spoke about measurement and the CTV space at the e4m Connected TV Conference
The digital film is based on the findings of a joint study by PUMA and Nielsen Sports,
The report reveals new behaviours fans have adopted during the pandemic to connect with the sports and teams they follow
After an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19), says the report
After seeing huge hikes in previous weeks, a drop is seen in TV Viewership and smartphone consumption in Week 20