Nilesh Malani joins Waaree Group as CMO
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
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Nilesh Malani moves on from Polycab India as its CMO
Nilesh Malani was with the company for over three years
‘We have a multi-pronged strategy to reach more consumers across urban & rural markets’
Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 39 years in business, shares insights around adopting a fresh marketing approach, and more
From a small shop in Lohar Chawl to a big FMEG brand: Nilesh Malani shares Polycab’s story
Talking to e4m as part of the ‘Pride of India Brands 2021’ series, Polycab’s CMO Nilesh Malani says the company aims to take the business to Rs 20,000 crore by 2026
Our ad awareness and TOM scores doubled during IPL: Nilesh Malani, Polycab
According to Malani, Executive VP & Chief Marketing Officer, Polycab, post IPL, awareness for the brand saw 49% higher scores in the exposed group