Kaiyomurz Daver joins from Bandhan AMC where he was Head – Marketing, Digital Business, Investor Awareness, and Distributor Engagement
The account will be handled by the agency's Mumbai office
Executed by Scarecrow M&C Saatchi, the campaign will be launched on TV and will be supported by print ads, radio spots, innovative outdoors, and digital engagement initiatives
The agency will craft the strategy, implement and then manage the entire digital universe for Nippon India Mutual Fund
The campaign, Mutual Funds Sahi Hai, surfaces the key issues, questions, doubts & comments in the minds of investors & then provides a solution by way of distributors’ contact details
Prior to this, Chattopadhyay had a 7-year-long stint at Ambuja Cements Ltd as Head of Corporate Communications