Balsara was inducted into the board of directors on 3rd February 2022

exchange4media Staff Mar 3, 2022 2:42 PM

The campaign aims to bring forth stories of incontinence sufferers from different walks of life who have adopted adult diapers and are now enjoying their Azadi

exchange4media Staff Nov 27, 2021 8:43 AM

Launched on International Day of Older Person, the campaign aims to raise awareness about incontinence in older adults

exchange4media Staff Oct 1, 2021 12:15 PM

The diaper brand by Nobel Hygiene also highlights the risks of injury among the elderly while using toilets at night

exchange4media Staff Jul 24, 2021 2:00 PM

RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms

exchange4media Staff Sep 5, 2020 8:30 AM

As part of the campaign, over 350 sales representatives across the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market

exchange4media Staff Aug 22, 2020 6:05 PM

After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM

In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads

exchange4media Staff Jul 21, 2020 11:38 AM

The account will be handled by the agency’s e-commerce division, ecommencify

exchange4media Staff Jun 1, 2020 12:25 PM

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak

Noel Dsouza Apr 1, 2020 8:42 AM

The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers

Misbaah Mansuri Mar 27, 2020 8:29 AM

The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow

exchange4media Staff Mar 7, 2020 9:07 AM

Nobel Hygiene is the manufacturer of diaper brands Friends, Teddyy & Snuggy

exchange4media Staff Feb 20, 2020 2:38 PM