Lara Balsara joins Nobel Hygiene’s Board of Directors
Balsara was inducted into the board of directors on 3rd February 2022
nobel-hygiene
Friends Adult Dry Pants unveils digital leg of its freedom campaign ‘Azadi Mubarak'
The campaign aims to bring forth stories of incontinence sufferers from different walks of life who have adopted adult diapers and are now enjoying their Azadi
Nobel Hygiene unveils audio campaign for its adult diaper brand Friends
Launched on International Day of Older Person, the campaign aims to raise awareness about incontinence in older adults
Friends campaign addresses adult diaper stigma
The diaper brand by Nobel Hygiene also highlights the risks of injury among the elderly while using toilets at night
RIO sings the raagas to draw focus on PCOS
RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms
FRIENDS Adult Dry Pants launches on ground campaign for World Senior Citizen Day
As part of the campaign, over 350 sales representatives across the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market
Bleed Red: How RIO Pads' latest campaign challenged the stigma of period blood
After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation
RIO breaks 'blue blood' rule of sanitary pad ads
In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads
WATConsult bags e-commerce mandate for Nobel Hygiene
The account will be handled by the agency’s e-commerce division, ecommencify
In a crisis, marketers must explore alternatives like cross-promotions: Industry experts
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak
Why wouldn’t some channels air Nobel Hygiene’s RIO Pads ad?
The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers
Blood takes centre stage in Nobel Hygiene's sanitary pad commercial with Radhika Apte
The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow
Nobel Hygiene awards PR mandate to Nucleus PR & creative communication duties to The Womb
Nobel Hygiene is the manufacturer of diaper brands Friends, Teddyy & Snuggy