At the e4m NEONS OOH Conference, Mehta, Chairman of the Board of Selvel One and Chairman, The Indian Outdoor Advertising Association, delivered a valedictory address about the future of OOH
A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry
While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair
Mehta will be shedding light on the problems the OOH fraternity faces and the possible solutions for the same