noomi-mehta

Once the big bucks arrive, OOH market will dramatically change: Noomi Mehta

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At the e4m NEONS OOH Conference, Mehta, Chairman of the Board of Selvel One and Chairman, The Indian Outdoor Advertising Association, delivered a valedictory address about the future of OOH

exchange4media Staff May 20, 2023 8:52 AM

OOH players paving the way for a measurement system

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A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM

Will BMC's new rooftop hoarding policy bring cheer to the OOH biz?

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While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair

Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM

Noomi Mehta, Selvel One, to deliver opening address at e4m NEONS OOH Conference

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Mehta will be shedding light on the problems the OOH fraternity faces and the possible solutions for the same

exchange4media Staff Feb 24, 2020 1:24 PM