India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours

Shantanu David Jan 12, 2026 12:41 PM

From user acquisition to programmatic advertising, the OEM consolidator can provide customised solutions for brands to grow their businesses

exchange4media Staff Jan 19, 2023 12:10 PM

Guest Column: Digital transformation has the potential to redefine the OEMs industry, writes Tusshar Arora, Vice President- Media & Partnerships, Quantafi Digital

Tusshar Arora Sep 1, 2022 3:41 PM

Launched originally in 2019, DataPOEM is an AI based SaaS platform that works on the principles of “deep learning” technique, powered by the wisdom of marketing & AI domain experts

exchange4media Staff Oct 5, 2021 6:32 PM

Nitin Karkare, Swati Bhattacharya, Robby Mathew, and Joe Thaliath will take on more prominent roles

exchange4media Staff Jul 7, 2021 11:19 AM

Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation

exchange4media Staff Feb 25, 2020 5:07 PM