How MOCA can help advertisers become the next unicorn
From user acquisition to programmatic advertising, the OEM consolidator can provide customised solutions for brands to grow their businesses
MOCA, established in 2012, is a leading OEM consolidator and advertising innovator across the globe, committed to helping advertisers make innovative formats and combinations for contextualized promotion as well as providing customized shortcuts for advertisers to be the next unicorn. Focusing on Asian markets, MOCA has set local teams in China, India, Indonesia, and Vietnam, collaborating with top global publishers for user acquisition, branding, social, CTV, beauty, weather and other customized advertising solutions. MOCA’s solutions range from user acquisition to innovative brand solutions to programmatic advertising and more.
MOCA Premium Partnership
MOCA has built strategic partnerships with global top-ranking apps such as Tiktok, SnackVideo, WeTV, iQiyi, Vidio, Viu, MiTV, B612, Snow, BeautyPlus, WPS, Mi, Samsung, OPPO, vivo, Transsion, etc. With rich inventory, MOCA provides one-stop mobile ad solutions including app uploading on OEM appstore, air pre-install, user acquisitions, brand awareness, social solutions, to help advertisers to stay on top of the mind recall of their audiences and lower the cost to acquire new users.
With keen business sense, MOCA is able to seize the opportunity of the emerging media and take a firm grasp of the bonus window on traffic, in order to help advertisers to take the dividend during a new media uptrend.
User Acquisition on OEM
In 2022, Indian smartphone users reach 829 million, and 5G is available all over India. The huge potential user base makes mobile marketing exciting and continuously challenging to advertisers.
More than 65% of smartphone users search and download new apps through OEM Appstore. It creates a tremendous valuable marketplace for advertisers to reach massive potential new audiences with a single entry. OEM appstore becomes the second biggest app distribution place behind Google Play Store.
How to get big volume with controllable cost, attract organic users and deal with multiple OEM Appstores with limited time and resources are the big challenges to advertisers and marketers. As a leading OEM Consolidator, MOCA provides a one-stop portal, by which marketers could save their time and energy on huge back & forth detailed issues of apps onboard on OEM AppStore and focus on media strategy, planning, data analysis, and creative design. MOCA help advertisers to reduce the risk of rejection, shorten the onboarding process and time spent, and give suggestion on suitable OEM Appstores through data analysis on thousand campaign data, helping advertisers to lower the cost of trial. Meanwhile, MOCA provides an all-around solution for performance and branding on OEMs, to help marketers to deliver effective campaign and achieve the expectations on brand performance.
Put Eggs in Multiple Baskets
From app developers’ point of view, OEM Appstore brings a possibility to break the monopoly from Google Play Store and come to the bargaining table for better conditions. By leveraging OEM, app developers have more choices and decision-making power on how to reach an incredible amount of users in cross-markets. This is a good start to decentralising. The niche-focused app which is called small and beautiful will have more chances to cut a slice of the market from big giant.
CTV Is Coming
Except for OEM solution, connected TV is also on an upward trend. MiTV and Samsung TV control the top 2 seats in smart TV market for 3 years since 2020. Smart TV is penetrated into tier 2 and 3 cities from metro city. Counterpoint latest research shows smart TV contributed 93% to India overall TV shipments in 2022 Q3, with 38% YoY growth. User focus is also shifting to big-screen TV from mobile phone. As CTV user volume grows, the value on CTV advertising is gradually emerging. According to IAB outlook, 2023 digital media spending is expected to be led by CTV with 14.4% YoY growth. By 2027, Indian brands will spend $395 million on CTV advertising.
As MiTV premium partner, MOCA provides overall solutions on MiTV and helps the brand to go ahead of new game on TV. In the meantime, more content and applications available on CTV, it will boom CTV market in turn.
