Blast from the past: Why are brands revisiting old ads? Nostalgia is the easiest way to create positive emotions and tickle memories that are now a part of the culture; it appeals to all age groups and aspirational consumers, point out industry experts Tanzila Shaikh Apr 7, 2023 8:39 AM
Amul invokes nostalgia by bringing back 90s ads during Ramayan & Mahabharat DD retelecast The dairy brand shared some of its classic ads through its social media handles e4m Desk Apr 6, 2020 8:21 AM