Onida Devil makes a cool comeback this summer for the brand's AC ad
The campaign 'Thande Dimag ki Soch: A Quirky Cricket Tale' has been conceptualized by Onads Communications
onida-devil
Throwback Thursday: Onida's deal with the devil
When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it
Rest in Peace Goutam Rakshit — Rajeev Karwal
Guest Column: Rajeev Karwal, Founder Chairman of Milagrow Robots, writes about knowing Goutam Rakshit and the adman's iconic brand mascot - the Onida Devil
To his clients, Goutam was much more than an advertising man: Lloyd Mathias
Guest Column: Lloyd Mathias, Business Strategist & former Asia-Pacific Marketing Head of HP Inc, writes a fitting tribute to adman Goutam Rakshit, who passed away on March 31st
Ad world pays tribute to Goutam Rakshit: The man behind the iconic Onida Devil
Industry colleagues remember him as a fearless adman, a guide & an inspiration