Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns
The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client
We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
Chaired by Tarun Katial, CEO, ZEE5, the grand jury came under one roof to determine which were the most meritorious OOH campaigns
Dhruv Jha, General Manager, IPG Mediabrands, shares about FCB Ulka’s long association with the Mumbai Police department, doing their OOH campaigns and bolstering their image