Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine

exchange4media Staff Mar 10, 2021 9:03 AM

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

exchange4media Staff Mar 5, 2021 8:43 AM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM

The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns

Noel Dsouza Oct 27, 2020 1:21 PM

The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client

Noel Dsouza Sep 28, 2020 9:03 AM

We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers

Noel Dsouza Aug 10, 2020 8:23 AM

Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike

Noel Dsouza Jun 9, 2020 8:40 AM

Chaired by Tarun Katial, CEO, ZEE5, the grand jury came under one roof to determine which were the most meritorious OOH campaigns

exchange4media Staff Mar 5, 2020 8:39 AM

Dhruv Jha, General Manager, IPG Mediabrands, shares about FCB Ulka’s long association with the Mumbai Police department, doing their OOH campaigns and bolstering their image

Noel Dsouza Jan 15, 2020 9:26 AM