This campaign has been conceptualised keeping in mind the low adoption rates & discrimination that happens against Indian breeds
The documentary will air on August 15, at 1:00 pm on TIMES NOW, TIMES NOW WORLD and Mirror NOW
Viacom18's homegrown OTT platform has featured in the list of brands that have built 'vital emotional connections with consumers
Durga Raghunath was most recently SVP Growth at Zomato, and Saran was previously the managing editor for The Times of India (Print) and Executive Editor of The Economic Times (Print)
The campaign has been conceptualised by WATConsult
In its closure report, the police invoked section 169 of the CrPc due to lack of evidence against Kulkarni
The campaign is self-directed and shot by Koechlin
Partnered with Facebook India to bring alive an exceptional music video experience
#SpiceUpYourHealth TVC will be launched in Hindi, Marathi & Bengali and will be rolled-out using a creative mix of marketing mediums including print, broadcast, and digital
The collaboration further strengthens the brand ethos of ‘Rethink Ethnic’
HONOR India, with the collaboration with ZEE5, aims at educating Indian consumes about its latest smartphones
As part of the mandate, the agency will handle social media content, creatives, SEO, ORM, media planning, buying, and strategy of the brand
The campaign has been conceptualised by BBDO India and will be launched on television; will further be amplified through various other mediums of the media
Along with social media, Gozoop will also be helping the brand with influencer outreach
This device enables delivery personnel logistic players, Kirana stores, and small shopkeepers to accept digital payments on the go
The campaign illustrates how people are navigating the ‘New Normal’ as the country continues to open up in phases after months of lockdown
Titled #AcchaKyaHua, it aims to give a message to people on staying positive and spending quality time with family
Hosted by Renil Abraham, Access Allowed will feature some of the most sought-after global celebrities
Prior to joining Pine Labs, Rath led storytelling, branding and communications in India and Asia for brands like Microsoft, GE Capital and Oracle
The Studio has capabilities to conceive, produce and execute creative assets across the consumer journey
TVF will continue to partner with OTT platforms or brands and deliver the best value for them, says Vijay Koshy, President of TVF
Advertising volume/revenue might not be better than the last onam, but it is definitely expected be better than the last few months
Twitter has also expressed that its bid will be less regulated that Microsoft's and will not face pressure from China since it's not operational in the country
Robert Greenblatt, Kevin Reilly and Keith Cocozza depart within three months of Jason Kilar taking charge as CEO
Guest Column: Irfan Khan, Partner, YAAP Digital, writes Instagram is set to be an effective channel for brands looking to increase sales & app downloads
We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers
Industry sees it as a step towards collaboration among advertisers, agencies, and media owners
According to media reports, among those who have quit TVF are Sameer Saxena, Chief Content Officer and Head, and Saurabh Khanna, Executive Creative Director
Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic
A little over four months into the pandemic and close to 2000 journalists have either lost jobs, sent on unpaid leave or have had a massive pay cut