The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC
Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards
The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation
Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee