open-internet

The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
e4m Staff Aug 21, 2024 1:15 PM

Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Shantanu David Mar 28, 2024 8:36 AM

Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Shantanu David Dec 11, 2023 8:20 AM
At the Pitch CMO Summit 2023 - Delhi Edition, Rahul Singh, Director - Business Development, The Trade Desk, spoke extensively on the opportunities in the Open Internet
exchange4media Staff Jun 21, 2023 1:27 PM

Gill, General Manager, The Trade Desk, says much of the broadcasted content is already filtered, and being brand safe and the marquee brands want to be on the open internet
Shantanu David Jun 14, 2023 8:50 AM

Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and more
Shantanu David Apr 3, 2023 8:38 AM

Gill, The Trade Desk India General Manager, said the company was exploring and educating leading marketers about programmatic opportunities on the open internet
Javed Farooqui Jul 22, 2022 9:12 AM

For this campaign, Criteo partnered with Technology, Humans, and Taste
exchange4media Staff Feb 26, 2022 2:00 PM