The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
At the Pitch CMO Summit 2023 - Delhi Edition, Rahul Singh, Director - Business Development, The Trade Desk, spoke extensively on the opportunities in the Open Internet
Gill, General Manager, The Trade Desk, says much of the broadcasted content is already filtered, and being brand safe and the marquee brands want to be on the open internet
Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and more
Gill, The Trade Desk India General Manager, said the company was exploring and educating leading marketers about programmatic opportunities on the open internet
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