Current consultant Advisor Dr A L Sharada – who had headed PF from its founding years for over two decades – is also appointed as a Trustee
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Škoda plans 50% ad spend increase this fiscal to boost new car buzz, says Petr Janeba, Brand Director, Škoda Auto India, in an exclusive interview with e4m
Burson Group India will operate three leading brands including Burson Genesis, Hill & Knowlton India and GCI Health India
The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company
Shweta Singh, the celebrated news anchor, is known for her show 'Dastak', which she hosts every night at 10 on Aaj Tak
As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns
PCO CEO Brad Staples announced the news that Sharma will take on his new role as managing director, India, U.S.-India Business Council (USIBC)
The name has been chosen as per the company's "Name Your Skoda" campaign rolled out in February 2024
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
The brand won the gold metals for its innovation and creativity in curating impressive campaigns
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
For over 3 decades, Navika Kumar has not only been presenting her strong insights but also lending her powerful voice to causes of national importance
The celebration is to mark the occasion of World Entrepreneurs' Day
The campaign uses AI to generate stories in Tamil for kids
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
Jay Shah is currently the Secretary of BCCI
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
According to the report, the number has increased from 9,351 lakh at the end of May ’24 to 9,407 lakh at the end of June ’24
Vedanta’s alumina refinery in Lanjigarh has won first prize in the “Best Energy Efficient Designated Consumer” category at the CII National Energy Efficiency Circle Competition 2024
The group has roped in Aamir Khan and garnered praise from PM Modi
Prasar Bharati has laid down two categories for apps to send their proposals for integration with its OTT platform; the pubcaster has said there is no last date for submission of proposals
Siddhartth Injetti will handle script development for feature films and web series
Prior to this, Brock was with Costa Coffee for three years
Prior to this, Rebecca Tinucci was with Tesla for over 6 years
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
HGS Interactive will spearhead the creation of all content related to the brand’s e-commerce launch
Number of active paid subscriptions stagnant at 10 crore, reveals Ormax OTT Audience Report
In his new role, Kirkham will oversee the marketing of PepsiCo’s US carbonated beverage portfolio
Rajesh Kini joins Perfios from Infosys, where he served as CFO of their product subsidiary and headed the Corporate Accounting Group
A detailed dialogue with CCI is crucial to move ahead say legal experts who believe that the antitrust regulator may ask for more meaningful divestiture if it allows the combination to go ahead
Aman Mannan and Shitu Patil, Joint National Creative Directors, Publicis India, talk to e4m about their new roles, the agency’s vision, the trends in the ad industry and more
The Pitch CMO Summit - Bengaluru 2024 will be hosted on Friday August 23
With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers, the report noted
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
e4m Editor Tasmayee Laha Roy reflects on the withdrawal of the second draft of the Broadcast Bill and the concerns of the stakeholders